Launching Your Small Business or Start Up on Social Media

Social media usage for small businesses has quickly become a requirement to ensure that you outcompete your competitors, can connect and galvanize your customer base, as well as reap the benefits of a humanized corporate identity. Without an active social media presence, you’re missing out on an untapped well of eager clients – about 2/3 of American adults use social media sites, with about 41% of millennials using Facebook every day. Investing in social media is investing in its ability to supercharge your customer acquisition strategies.

Social Media Statistics For Small Business

  • Adult, online shoppers are most likely to follow a brand via social networking. Offline marketing still has its merits, but online marketing is much more efficient when done correctly, with the return of investments being more viable.
  • Studies have shown that about 70% of potential consumers research a company online before they make a purchase. You can control the access to information of your business by posting on social media, positioning your business as an authoritative figure in your niche, and being part of the conversation.
  • Most consumers recommend companies and products on their Twitter pages. Twitter is an online hub where items and products can quickly go viral due to the site’s ability to share content.
  • 42% of small businesses note that improving customer experience and retention rates are their top strategy and priority when it comes to improving revenue growth.

Social Media Campaign: a Timeline for Small Businesses

Even though the benefits of social media usage are clear and will enthuse any savvy businessperson, many do not know where to start.

Take your time selecting your social media platforms. Each social media platform has its benefits.

Facebook is ideal for an American audience between the age of 25 and 54, with about 9% of users being between 18 and 24.Social Media Update 2016
If your company targets a slightly more seasoned demographic, then Facebook may be beneficial. Instagram is another platform with a broad reach, with about 60% of users checking the app every single day. However, in the past couple of years users aren’t viewing content in chronological order, rather it is determined by an algorithm enacted by Instagram. This algorithm takes control away from small businesses and will make it a bit harder to determine how and when people will be exposed to your posts. However, Instagram can be used as a brand building tool if you have a decent following, especially if your business heavily relies on videos and images.

For success, it is imperative that you know where your audience is spending their time. Thankfully, a social media manager and agency will be able to pinpoint platforms that your audience is most animated, understanding what your audience is searching, and what social media sites are right for you.

Conjure up social media guidelines that you or your social media manager will adhere to. To use social media effectively, you need to know your do’s and don’ts when it comes to interacting with followers.

You need to know if you want to refer to business as “we” or “I,” decide what words or phrases are off-limits, and underlining scenarios where it is okay to link to your competitor’s site. Many small businesses can benefit from a social media calendar for the first month. You do not have to adhere to the tasks on this social media calendar so rigidly, but they can be used as an end goal for how often you post.

Launch day. Once you have planned your social media posts, your strategy, and how you are going to interact with would-be customers, then the day will be all about execution and observation. Today is the day we start engaging, respond to questions from clients, and comment on industry news. Social media is a platform where you introduce customers to your products, teach them the benefits of your services, and ask questions from clients. Search for certain phrases about your business and answer any inquiries pertaining to the usage of your products. If you see that a customer is using your product and is thoroughly satisfied, you can reach out by retweeting their tweets, leaving a Facebook comment, or pinning their content on Pinterest. Customers will appreciate an omnipresent company that is self-aware.

The Case for Multiple Social Media Accounts

For some businesses, you can’t depend on reaching your entire target market by relying on one networking site. While sites like Facebook and Twitter tend to be the go-to platforms for most businesses, there also niche sites like Pinterest or Tumblr that may be an asset in your online marketing plan. Becoming part of more than one community will increase your outreach efforts and also improve your search engine rankings. Social media is quickly becoming a part of content marketing, with algorithms set forth by major search engines underlying the role of social media and how it affects your rankings.

Post-Launch: The Role of the Social Media Manager

Develop your brand’s personality and interact with followers. Many tasks will become apparent throughout the life of your campaign. Controlling your own social media platforms is a viable way to know your first few followers and frequent posters. But after a while, you may feel uninspired or may not be receiving the results that you expected. This scenario is where a social media manager comes in to help inspire.

A social media manager will help with stagnation. Feeling uninspired or stagnant is standard for any small business. A social media manager will help pinpoint any areas of deficiencies in your social media campaign and help expose any factors that have contributed to past success so they can be repeated.

Social media manager will project your brand values. A social media manager is skilled at maintaining and projecting the value associated with your business. This includes promoting the practical, emotional, and the unique benefits of your company and services. Trained to promote your business in a positive image, your brand’s value will not be compromised or lost in translation when done by a social media manager familiar with the unique challenges of small businesses and social media marketing.

Get started by creating an account on SocialHoote, telling us about your business and your goals, and how we can help finalize your strategy.